« Another Hollywood Insider Caught With Hand in the Cookie Jar |
Main
| Mobile Phone Maker LG Clashes with Korean RIAA over MP3 Phone »
March 17, 2004
Sharing Creativity: BNL & RvB
Posted by Jason Schultz
James @ LawMeme:
The Barenaked Ladies and Red vs. Blue have teamed up: at their live concerts, the Ladies are showing two exclusive machinima videos from the Red vs. Blue folks.
It's a neat triple play. Bungie encourages people to make videos using their Halo game engine and gets back great promotional exposure for the game. Red vs. Blue enlists the services of a major band in getting new fans and selling their compilation DVDs. And the Barenaked Ladies get an additional draw to their live shows: something not available anywhere else. File this one under "new horizons in clever business models."
Comments (0)
+ TrackBacks (0) | Category: IP Use
- RELATED ENTRIES
- › Apple Jumps Into iBooks - With Hobnailed Boots
- › On the Dissent in Golan v Holder
- › Jonathan Coulton on Megaupload/Piracy
- › Stallman on E-Book Evils & Privacy
- › Admin Update
- › Joe Konrath Claims USD 100,000 E-book Profits in Jan
- › Nate Anderson vs the MPAA
- › SF vs SF Ideas
