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March 18, 2004
Trump Now in the IP Biz
Donald Trump is seeking ownership of a brand new property. Nope, not another skyscraper. He wants the catchphrase from his new hit show, The Apprentice. That's right--Trump wants to own the words "You're Fired."
ABC News reports that Trump is looking to "copyright" the phrase, which of course you can't do. You can, however, trademark a phrase, and in this Trump may very well succeed.
The Reuters piece includes a rare touch of evidently borrowed humor: "Trump might have competition: A search of the PTO's database revealed that three other applications for 'You're fired' have been filed. [Wait a beat.] No applications appear to have been filed for 'You're outsourced,' however."
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