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Donna Wentworth
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Ernest Miller
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About this weblog
Here we'll explore the nexus of legal rulings, Capitol Hill policy-making, technical standards development, and technological innovation that creates -- and will recreate -- the networked world as we know it. Among the topics we'll touch on: intellectual property conflicts, technical architecture and innovation, the evolution of copyright, private vs. public interests in Net policy-making, lobbying and the law, and more.

Disclaimer: the opinions expressed in this weblog are those of the authors and not of their respective institutions.

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In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Copyfight

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June 3, 2004

Commercials - Rip, Mix, Post on a Website

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Posted by Ernest Miller

GrepLaw points to an excellent group of remixed commercials that take familiar sales imagery and turn them into political and social commentary (Commercial Remixes). You can see the commercials here: Commercial Jams. GrepLaw guesses that,

Hummer , FOX, Army, Air Force, Kodak, Sports Center, Ravioli, and Fleet aren't too happy about seeing their content ripped, mixed, and burned in this fashion.

These commercials are very cool, not because I necessarily agree with their leftist viewpoint, but because they are expressed rather well (mostly). Prof. Larry Lessig asks, "does anyone know of great conservative remix culture? Attacks on Kerry? Or liberals?" (remix culture).

Television remains one of our most powerful mediums. Video is and will remain crucial to promulgating memes. This is why video remix culture is a critical element necessary to empower democratic discourse. Of course, the question remains of how to efficiently and effectively distribute these works. Hmmmm ... broadcatching, perhaps?

Comments (1) + TrackBacks (0) | Category: IP Use


COMMENTS

1. Brad Hutchings on June 3, 2004 6:53 PM writes...

I love the Hummer one. I feel the need to remix it a little though...

"Any Questions?"

"Yeah, does it have air conditioning?"

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