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September 1, 2004
Know the Enemy: New MPAA Chief Dan Glickman
Yesterday, I noted an interview with retiring MPAA chief Jack Valenti (The Willful Blindness of Jack Valenti). Today, recognizing the official change of command, incoming MPAA chief Dan Glickman is interviewed by the Hollywood Reporter (Dialogue: Dan Glickman). Fortunately, or perhaps unfortunately, Glickman doesn't seem nearly as willfully blind as Valenti.
There a number of interesting tidbits in the interview, such as the fact that 70% of the MPAA's 250 employees are involved in anti-piracy work and that the anti-piracy office is "really where the interfaces with the studios" are. The MPAA will also continue to make itself heard in promoting draconian copyright laws through international treaty:
One of my goals is to use my background and experience in dealing with international trade issues, particularly as I was involved in the agricultural arena, to further the market-opening free-trade discussions.
It is practically Orwellian how "market-opening" in MPAA-speak means innovation-controlling, as the MPAA exports the DMCA around the world.
Of course, there is a hint of arrogance in Glickman's comments regarding Rep. Rick Boucher (D-VA)'s Digital Millennium Consumer Rights Act:
Obviously there's some support for the Boucher bill -- and I think it needs to be fought vigilantly -- but my judgment is that there's no imminent threat of passage. It's going to require vigilance on (the part of) folks like the MPAA, the (Recording Industry Association of America) and others. The battles have heated up even more in the last couple of years on this. Rick is actually an old friend of mine; we served together on the Judiciary Committee. I have to go in and teach him a few things when I get a chance. (Laughs)
Let us hope he finds his arrogance mistaken.
Most importantly, Glickman's main focus will be copyright issues at all levels:
Copying is an international plague; it's pure, downright theft. The question is: How do you deal with this in the modern, changing world? It's a multifaceted strategy. Specifically as it relates to the movie industry, it has to be a combination of aggressive law enforcement by state and federal authorities, use of litigation, civil litigation (and) education. I spent two years in a university at Harvard, and I would hope to use those talents in part of the (public relations) and educational strategy to further the work that has already been done on college campuses. (Also important is) being open to new technology, exploring with the people who create new technologies how one permits those technologies to flow and develop but at the same time respects the creator's rights.
Frightening language in its anti-innovation clarity: aggressive state law enforcement, how one permits technology to develop.
Glickman will be leading the charge from the other side of the copyfight, what he says and does is important.
Teleread is not pleased by the claimed bipartisanship of the new chief lobbyist (Dan Glickman takes over at MPAA while press continues the Great Snooze).
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