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Here we'll explore the nexus of legal rulings, Capitol Hill policy-making, technical standards development, and technological innovation that creates -- and will recreate -- the networked world as we know it. Among the topics we'll touch on: intellectual property conflicts, technical architecture and innovation, the evolution of copyright, private vs. public interests in Net policy-making, lobbying and the law, and more.

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November 8, 2004

Postal Service to Promote Postal Service

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In what has to be among the most bizarre-yet-cool trademark infringement settlements ever, Postal Service, the pop sensation whose song is covered on the excellent Garden State soundtrack, will be granted free license to use the name "Postal Service" in exchange for working to promote using the mail. Reports the NYT (reg. req.):


Future copies of the album and the group's follow-up work will have a notice about the trademark, while the federal Postal Service will sell the band's CD's on its Web site, potentially earning a profit. The band may do some television commercials for the post office. The group also agreed to perform at the postmaster general's annual National Executive Conference in Washington on Nov. 17.

It's interesting to compare/contrast this solution to the one proposed by the evidently clueless garbage collection company Sunset Scavenger, which has forced Wide Hive Records to change the cover and title of the DJ Zeph CD, "Sunset Scavenger." DJ Zeph might have helped Sunset Scavenger improve its profile; it sure wasn't going in the other direction.


Later: James Grimmelmann, who evidently was thinking the same way about this, but 4 days earlier: "Americans who buy stamps, a tiny bit of your money is going to hire some musicians to play a show. San Franciscans living in the Sunset, a tiny bit of your money is going to sue a musician and force him to pay to reprint an album. Which of these two seems like a better deal?"

Comments (1) + TrackBacks (0) | Category: Misc.


COMMENTS

1. dustin on November 16, 2004 4:00 AM writes...

thats so rad.. the postal service owns. and if this helps them become more popular, all the power to them

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