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November 21, 2004
The Future of Digital Media
Ernie interviews Jeff Jarvis in the first of a series on our favorite subject:
JJ: I do believe in the need for copyright. I flatter myself to think that I am a creative person; if I ever get off my butt and write that successful book or movie, then I believe my child should be able to benefit from it just as much as if I had instead bought and tilled a farm. As a media executive, that's clearly in sync with my interests. But I do believe that the industry and Congress are going overboard with such efforts as DMCA and INDUCE. Yet that's not the worst of it. They are being strategically stupid. Instead of trying so hard to find ways to keep people from consuming our products (as we used to say), wouldn't it be so much smarter -- and more lucrative -- to find ways to exploit this clear desire by the people to control and distribute our stuff? Instead of locking down a TV show so it can't be distributed, why not embed ad calls and sponsorhip pings (or subscription codes) in it so we make money every time it is copied and shipped to a friend? Then it would be in the interests of content creators to see their content distributed as widely as possible.
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