Must be Apple's day for bad press. Cory has a nice write-up over on boingboing about how Apple has put in place restrictions even more stringent than what the Cartel requires to limit your viewing of your own legally purchased DVDs.

This is Just Stoopid, people. If iTunes proved anything it was that the end-user experience trumps all other concerns. If you make it sufficiently good and sufficiently easy, people will pay money for it even if a free alternative is available. Now Apple wants to make it harder and nastier and will certainly act all surprised when people choose to download movies off BitTorrent or similar. I particularly like the bit about "This information should absolutely not be conveyed to the customer."