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March 21, 2005
Music Wants to Feel Free
The Future of Digital Media is back. Helmed as always by the excellent Ernie Miller, the uniformly high-quality Corante series today offers a fresh interview. It's with Gerd Leonhard and Dave Kusek, the authors of "The Future of Music" -- a book Larry Lessig deems "fantastically interesting."
Together, Leonhard and Kusek describe a future digital environment for selling music "like water" rather than by unit, arguing for a Netflix-like system where you "rent" access to music and musicians are paid a share of the money collected based on what you listen to. Explains Leonhard:
The battle for distribution and delivery of music is just about over, because pretty soon the digital availability of music anytime anywhere will become a default (in away, it already is!). EXPOSURE and DISCOVERY will then emerge as the biggest must-haves in the future -- just getting the right user to pay attention to you. Music will "feel like free" and will flow like water -- everybody gets music, everybody pays but it will still "feel like free."
Well worth the read -- and a nice opportunity to check out the previous interviews in the series, which together make for a broad-yet-never-shallow survey of current perspectives on the so-called digital transition:
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