« Hacking Harry |
| WIPO Shenanigans via RSS »
March 21, 2005
Music Wants to Feel Free
The Future of Digital Media is back. Helmed as always by the excellent Ernie Miller, the uniformly high-quality Corante series today offers a fresh interview. It's with Gerd Leonhard and Dave Kusek, the authors of "The Future of Music" -- a book Larry Lessig deems "fantastically interesting."
Together, Leonhard and Kusek describe a future digital environment for selling music "like water" rather than by unit, arguing for a Netflix-like system where you "rent" access to music and musicians are paid a share of the money collected based on what you listen to. Explains Leonhard:
The battle for distribution and delivery of music is just about over, because pretty soon the digital availability of music anytime anywhere will become a default (in away, it already is!). EXPOSURE and DISCOVERY will then emerge as the biggest must-haves in the future -- just getting the right user to pay attention to you. Music will "feel like free" and will flow like water -- everybody gets music, everybody pays but it will still "feel like free."
Well worth the read -- and a nice opportunity to check out the previous interviews in the series, which together make for a broad-yet-never-shallow survey of current perspectives on the so-called digital transition:
+ TrackBacks (0) | Category: Big Thoughts
- RELATED ENTRIES
- That Sound You Hear is the Anti-Neutrality Dam Breaking
- Having (Mostly) Failed with Authors, Amazon Makes a Pitch for the Readers
- And No Kill Switches, Either
- Uncle Amazon Knows What's Best for You (and Itself)
- Muddying the Natural (Patent) Waters
- Congress Restores Bulk Unlock Rights
- When is a Game a Clone?