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April 4, 2005
Starbucks Delocator, Delocated
A Stay Free Daily post & comments tell the sad story of Starbucks lawyers pushing an anti-Starbucks website, The Delocator, out of Google's neighborhood. From the post:
[When you] visit the site, enter your zip code, and the site does a search. On the right side of the page displays all the Starbucks stores on the area. On the left are local cafes that visitors to the site have entered manually.
...and the comments:
Carrie McClaren: "This is a great idea, but they should have put 'Starbucks' in the website name...I assume they chose not to do that to avoid legal threats from Starbucks, but what's the point of doing a site like this if the intended audience doesn't see it?"
One of the site creators: "[R]egarding the Starbucks tags/branding, per our exhibition agreement we were unable use the word Starbucks anywhere. Their legal department would not ok the exhibition. The project's original title was 'Starbucks Delocator.'"
Later: Downhill Battle
's Nicholas Reville, via email: "Correct me if I'm wrong, but I think if enough people link to it with the phrase: 'Starbucks Delocator' or just 'Starbucks,' it might be able to show up in Google for Starbucks even if it doesn't have the words 'Starbucks' on the page itself. So... why not put out a call for people to post links to the delocator that are called 'Starbucks'? or 'Starbucks Delocator'?
Later #2: Go Carrie; Go Cory!
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