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Here we'll explore the nexus of legal rulings, Capitol Hill policy-making, technical standards development, and technological innovation that creates -- and will recreate -- the networked world as we know it. Among the topics we'll touch on: intellectual property conflicts, technical architecture and innovation, the evolution of copyright, private vs. public interests in Net policy-making, lobbying and the law, and more.

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June 28, 2005

Whither Movies?

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Posted by Alan Wexelblat

In the wake of Grokster, NPR's Morning Edition carried a good piece this AM on the ongoing slump in box office sales. Titled "Movie Industry Refocuses Amid Box-Office Slump" the piece examined the current decline in US box office ticket sales.

The current movie year is not being good to Hollywood. Last week was the 18th straight week in which year-over-year ticket sales were down (that is, comparing 2005 to 2004). Since spring and summar are traditional big movie-going times for Americans this is somewhat surprising. What's also surprising was that Kim Masters' story didn't just point the finger at P2P and shout "piracy."

Indeed, there are two fairly direct explanations for the decline in revenue, which amounts to about USD300 million. One is that there are fewer movies coming out. Six fewer than last year. On average, a big Hollywood movie will make $50 million in ticket sales. The math adds up. Two is that last year at this time a big box-office seller was Mel Gibson's The Passion of the Christ. I've seen ticket figures for this movie ranging from $330 million to $390 million. In addition, this movie appealed to an audience that doesn't traditionally go to Hollywood movies. Losing that revenue this year also explains the change.

So, what to do about it? Masters reports on a number of experiments in altering traditional distribution methods, including shorter times to release DVDs (where movies make most of their money), simultaneous release, or even releasing big budget films direct to DVD.

All of these are responding to the changing demographics and finances of the box office business. In particular, a large segment of the audience just don't go out to movies as much because they're older, have kids, and have a harder time getting out. Couple this with the change in financing, where DVD prices are going down (now often below $20 even for first releases) and ticket prices are going up. Two tickets alone are $20; add in costs for babysitting, parking, and snacks and you've created an equation that doesn't favor the box office.

Of course, all of these changes and proposals are causing heartburn for theater owners, who see Hollywood as using the piracy claim as a smokescreen for shifting money away from the box office. The owners want to see more movies, better movies, and better promotion.

Comments (3) + TrackBacks (0) | Category: IP Markets and Monopolies


COMMENTS

1. Other reasons for decline of movies on June 28, 2005 12:46 PM writes...

There are other reasons as well:

Rental of VDV at 2-3 dollars for new movies. I personallt susbscribe for all the monvies I want for 30 dollars a month. I have no rason for ever going to a movie again.

High definition television.

Crime. The last time I went to a movie, I was not sure my car would still be at the parking lot.

Advertisement. Why see 1/2 hour of ads if all you paid for was to see a movie.

No creativity by theater owners. How about discounts price for parents when the movie is for the kids? Or discounts for school grous? Or discounted season tickets?

Blank DVDs and cheap hard disks. Everyone seems to be making a movie collection a-la-cheapo. Eventually this inventory will make theaters unnecessary. The solution: Movies at 3 to 5 dollars per download. Only a drastic solution will work.

Movie reviews. Before the Internet you went to movies without knowing if a film was any good. The reviews in the papers were simply ads presented as news and there were never any real bad moviee. Since all movies were "good", the producers did not have an incentive to make good movies.

Few family movies. Too much violence, drugs, etc.

Actors are no longer loved idols. They display their wealth too much.

The carryover after the music industry started to sue their customers, which has created bad will for all content owners. The movie moguls then, joined the music moguls with a common "sue the customer" strategy. The lawyers won over the public relations department.

The list is endless and it will get worse as the cost of hight definition and high speed Internet drops. It all adds up.

Rafael Venegas
http://www.gvenegas.com

Permalink to Comment

2. Paul on June 30, 2005 6:13 AM writes...

Internet.

Permalink to Comment

3. Kerlyssa on July 9, 2005 6:38 PM writes...

There's also that seeing a movie in a theatre is just plain an unpleasant experience, with people talking, snapping their gum, bringing crying children regardless of whether or not the movie is a children's movie, etc.

Last movie I saw in a theatre, the other moviegoers made it so unpleasant that I have a hard time remembering the plot. Seeing a movie in a theatre is a definite experience, separate from watching it on DVD, but it's not worth the rudeness and aggravation.

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