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August 12, 2005
Your "Million Dollar Idea" Is My Million Dollar Idea
This week's IP follies continue with Marty Schwimmer's coverage of the battle over who owns the million-dollar idea of creating a TV show about pitching million-dollar ideas:
February 20, 2003: Alleged date of first use for MILLION DOLLAR IDEA in relation to product and invention evaluation services, and entertainment services ('low-power' TV show), by Roaring Entertainment.
March 2004: Roaring pitches Andrea Wong, head of reality programming at ABC.
July 2005: ABC announces 'Million Dollar Idea', to be produced by Simon Cowell and Peter Jones, with quote from Andrea Wong:
"Simon and Peter have conceived a fantastic show," said Andrea Wong, executive vice president, Alternative Programming, Specials and Late-Night, ABC Entertainment. "Somebody out there has thought of the next Post-it Note or Starbucks, but they don't have the means to actually make it happen. It's going to be thrilling to find that person and make his or her dream a reality."
August 2005: Coverage of lawsuit by Roaring Entertainment against producers of show.
If someone wrote a work of fiction where a TV network allegedly steals the idea for an idea submission show, the critics would say that the satire was heavy-handed.
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