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February 16, 2006
Author's Guild Warns on Trademark Protection Bill
The Author's Guild is warning that the proposed "Trademark Dilution Revision Act" is set to eliminate noncommercial use of trademarks. What this means is that an author couldn't, for example, have a character walk into a named fast-food chain outlet without acknowledging the (TM) and possibly even paying for its use. As the AG point out, trademarked names, brands, slogans and suchlike are important parts of modern cultural discourse. The noncommercial use exemption to trademark exclusivity needs to be preserved.
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