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October 16, 2008
Maybe Art Isn't A Business
Seth Godin has a post on his blog warning that maybe art should be - or must be - for its own sake, or for the sake and enjoyment of the artist creating it.
Godin is arguing against the idea that you should take what you love and turn it into a business. This love-into-business notion is circulating in a couple of forms now, all of which proposing to tell you how to spend your time "monetizing" your blog or hobby or avocation, whatever it happens to be. If you Google the phrase "fire yourself" you get over 1.2 million hits.
I'm torn - on the one hand I think Godin has a point. Most people aren't going to make a penny off of whatever it is they love. There just aren't that many people wandering around with cash in their hands looking for unemployed bloggers to "monetize." On the other hand, I think it's critical that we do come up with new business models and have people testing them out because it's so screamingly clear that current models are BA-ROKEN.
(Interestingly, Godin's blog entry from today is about the evolution of marketing, a key component of monetizing one's art. And apparently he's got a new book coming out on the topic.)
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