« What if You Deliberately Used BitTorrent To Distribute Your Book? |
| No Books Means "Poor People Need Not Apply" »
September 16, 2011
Scholar Experiments With New Media Models
Hot on the heels of Megan Lisa Jones' successful experiment
(see her comment to the entry) a friend who loves Lovecraft sent me another pointer to an interesting dual-publish experiment in that field.
David Haden has a new work out on H.P. Lovecraft through publisher Lulu.com. So far so good, standard publication paperback you can put on a shelf. The interesting bit for Copyfight is that Haden, through his D'Log blog, is also offering a free PDF download.
In exchange, he's asking people who take advantage of the free offer to provide some form of publicity - a tweet, a blog notice (*), a Facebook mention, etc. The natural assumption here is that if you're savvy enough to find, download, and read a PDF version of a book then you're likely connected to one or more social media and may well share interests there with other Lovecraft fans who will find this work of interest. It's kind of an interesting mix of grassroots, viral, and targeted marketing and I think it's rather clever.
(*) I should note for the record that I haven't gotten the PDF and likely won't; my interest in Lovecraft isn't enough to motivate me to read a scholarly work.
+ TrackBacks (0) | Category: IP Use
POST A COMMENT
- RELATED ENTRIES
- Who Made That Music?
- This is More Like Going Steady
- Counting E-Book Sales is a Dark Art
- Or You Could Double Down on Being an Idiot
- Results Not Typical
- What Do You Do When You Discover You're a Copyright Thief?
- A Difference between Content and Carrier
- Nintendo Rolls Out Terrible Deal for YouTubers