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Here we'll explore the nexus of legal rulings, Capitol Hill policy-making, technical standards development, and technological innovation that creates -- and will recreate -- the networked world as we know it. Among the topics we'll touch on: intellectual property conflicts, technical architecture and innovation, the evolution of copyright, private vs. public interests in Net policy-making, lobbying and the law, and more.

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In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Copyfight

« B&N/Microsoft to Compete With Apple & Amazon | Main | Two Follow-ups on B&N/MSFT and Palmer »

April 30, 2012

This is the Future of Music

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Posted by Alan Wexelblat

This is how we fucking do it.

In juxtaposition to the previous story, which is all about big companies sticking with last year's model, I bring you yet another Kickstarter from Amada Palmer, who chucked over a half-million dollar big-budget studio production in favor of getting to do it herself, if people fund her. And, she admits, maybe make some money for herself this way, even though you can get the entire album as digital download for a buck.

Everything about this project screams 'forward-thinking': it's crowd-funded (via Kickstarter). There is an option for patronage beyond what Kickstarter allows. The project involves multiple artists, all retaining control of their work. The product is multi-faceted (album AND book AND art tour AND maybe more). The experience is multi-layered - even tickets to the shows are exclusively on Kickstarter. The promotion is direct and from the heart - Ms. Palmer is not ashamed to say "fucking" nor is she ashamed to express her love for her fans.

This is the sort of thing you can't buy with astro-turfing. This is the sort of thing that will blaze trails for this century's creative artists. I confess I am not a huge fan of Ms. Palmer's music and her stage acts. But I admire the hell out of what she's doing.

(Hat-tip +Kee Hinckley for the original pointer.)

Comments (5) + TrackBacks (0) | Category: Interesting People


COMMENTS

1. Luis Cruz on April 30, 2012 6:51 PM writes...

Here's the pertinent question; how well would this Kickstarter have done if she hadn't already acquired a world-wide fan base via her record contract? I've seen Kevin Smith espouse the same philosophy; avoid the corps and go it alone. But if you don't already have a crowd like they do, how effective can crowd sourcing be?

Permalink to Comment

2. Crosbie Fitch on May 1, 2012 3:58 AM writes...

Luis Cruz, check out Mike Masnick's response to your 'pertinent question':

http://www.techdirt.com/blog/casestudies/articles/20120430/11150918717/no-record-label-amanda-palmer-raises-over-100k-just-six-hours-kickstarter.shtml#c1118

Permalink to Comment

3. Luis Cruz on May 1, 2012 8:31 AM writes...

Crosbie Fitch, thank you for the link; while my assumption on how she cultivated her crowd was incorrect, my original question still remains on how effective crowd sourced funding is if you have not already cultivated a crowd? I see this more as validation that Amanda Palmer is now "successful" rather than being trail blazing. She's put in the work and has had her art connect with enough people to get this result. Paint me as too much of a pessimist to see this as a model non-established artists can utilize as effectively.

Permalink to Comment

4. Crosbie Fitch on May 1, 2012 10:04 AM writes...

Luis, without copyright, undiscovered artists are going to have to start small and give away initial works as loss leaders (self-promotion). As their fan base (hopefully) builds so economies of scale EVENTUALLY make it worthwhile offering to do an exchange with them, e.g. 100 fans commission a work at $10 each (out of a larger audience) - then they share it with their friends for free and then the audience builds, and so on. Each time the commission grows (if the artist is good).

But, yes, cultivating the crowd must occur before the crowd will fund.

Permalink to Comment

5. Alan Wexelblat on May 1, 2012 2:59 PM writes...

Luis it's a valid question - I'll address it in today's blog post.

Permalink to Comment

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