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May 31, 2012
Legitmix Enters Beta, Model Unchanged
Last December I took a look at the artist alpha of Legitmix
. The company (which appears to be in Ottawa) aims to change the way mixes and rights payments are handled.
As things stand now, the person (usually DJ/producer) who produces a track that incorporates material from others is theoretically responsible for obtaining the licenses to all the source material. What Legitmix aims to do is shift that work to the end consumer. Instead of distributing a raw MP3 file of your mix, you'd distribute a Legitmix digital package that listeners would unpack and then obtain all the permissions for before they could listen.
In December I laid out the variety of objections this raises in practice - versioning, orphaned works, uncooperative license owners, etc. It's a great idea in theory but in practice I couldn't see how it would work at scale. A couple days ago, Neal Mc - who identifies himself as "Legitmix Customer Support Guru" invited me to re-look at the site, which I've now done. Having looked I see about the same thing as before.
The site, now in beta, claims to have something like 20 million songs. That sounds like a lot but doesn't address the question of samples from performances, from movies, from speeches, and all the other source materials that go into a typical DJ mix. Maybe Legitmix can get everyone on-board and signed up. Maybe they can figure out some way to handle orphan works - there's no mention of those on the site. Maybe they really can get a "track" identified in under a minute as Neal's comment claims, but how long would it take them to handle this hour-long Glitch Mob set I'm listening to?
Sorry, Neal, but it looks like you still have all the same problems you had six months ago.
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