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July 10, 2012
Penny Arcade Tries to Kickstart an Ad-Free Year
Popular gaming/webcomic/blog/discussion site Penny Arcade
has put up a Kickstarter trying to raise a quarter-million dollars
. The initial money will go to pay the people who won't get ad revenue for their income, and the project has stretch goals that include converting the entire site to a Creative Commons license.
Back in the old days, when P-A was just two people, they ran for a year on donations but as the enterprise grew so did its need for (paid) services such as bandwidth/hosting, and professional staff that have families to support. This is an intersection of two threads that I've talked about in this blog: the need for artists to get paid, and the ongoing change in relationship between digital media audiences and advertisements. I wish them well and look forward to seeing how this comes out.
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