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January 7, 2013
Can People Sponsor Many Authors at $20/year?
When I posted my piece last week about Andrew Sullivan's gentle freemium model I missed a response by John Scalzi.
Scalzi, in his Whatever blog for Jan 3, noted that this is similar to what Sullivan has done in the past. He notes that Sullivan did something similar nearly 10 years ago and describes why Whatever is unlikely ever to use a subscription model.
Most interestingly, though, he notes that many of Sullivan's readers "...pay $20 a day on coffee and lunch; it’s not a lot." That stopped me to think, as I don't spend that kind of money per day and it did seem like a fair bit to me. However, perhaps this means my perspective is too parochial. Perhaps there are people who don't think anything of spending $20/day eating out and for whom $20/year would similarly be below the threshold of concern, even if they had to pay it to get access to a dozen or so writers' contents that they wanted.
It's been received wisdom for some time that there are significant price-points in selling certain objects. You can get people to respond in highly non-linear ways by varying the price of something in a linear fashion. And maybe $20/year is that kind of a price-point. It's certainly true that people used to subscribe to many paper magazines that cost more or less $20/year. And some of us had comic-book or other habits that we were comfortable with as long as it didn't seem "too expensive."
So maybe I'm just an old cheapskate here and it's no big deal. What do you guys think?
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