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January 30, 2013
YouTube to Serve Up Subscriptions
A la carte pricing may not be economical for television, but YouTube is forging ahead with plans to roll out subscription services.
According to the story in AdAge, the idea will be to have people subscribe to channels of content produced by people or studios with a proven ability to develop a following. In other words, bundles, which strikes me as a very bad plan, and sort of the opposite of taking advantage of YouTube's digital delivery capabilities.
My own experience with YouTube channels is that I subscribe to many but watch content selectively. For example, I am something of a Felicia Day fanboi and followed her The Guild series. Her channel also includes Wil Wheaton's Tabletop, which I liked and several other things like Sword and Laser that I never watch. If you said "Hey, pay a few bucks to watch The Guild" I'd pay. If I have to pay more bucks and get all those things I'm not watching for money I don't want to pay then I have to stop and think. Of course, it's possible they'll price it so cheaply that I won't care, but given that YouTube has the ability to atomize and organize content in nearly infinite ways, why push everything into a bundle?
Then there's the other question of how many bundles can I afford to buy? The more of them there are and the more expensive they become then the fewer I'm going to be able to purchase. Maybe, as I mentioned early this month, I'm in the minority here. Maybe people will just happily pay for this bundle and that bundle and the other bundle and not think anything of it. It just seems a shame that YouTube isn't doing something more creative, given that it is not tied into any legacy business plans yet.
(h/t Xeni Jardin at Boingboing for the original pointer
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